Case studies Revenue and bond measures
Turning Concern into Commitment
A chemical leak sent students and staff to the hospital months before the district’s facilities measure. We handled the crisis first, then helped families see what the measure would fix.
- Client
- School district
- Engagement
- Facilities funding measure
- Our role
- Crisis communication and public information for the district
- Timeline
- Six months
Results
Passed
Funding to modernize every facility in the district
+30%
Parent trust scores in post-election surveys
2 months
For media coverage to turn majority positive or solution-focused
Background
A chemical leak in a classroom sent several students and staff to the hospital. Parents wanted answers quickly, coverage was intense, and trust in district leadership dropped sharply.
The district was already preparing a measure to repair aging buildings and improve campus safety. The measure would now be judged in light of the leak.
Our work
Crisis response
We worked with district officials and emergency responders on accurate, calm statements and set up one verified source for updates, so families had one reliable place to check.
Parent listening sessions
We facilitated parent listening sessions and tracked sentiment to learn what families needed most: acknowledgment, openness, and proof of action.
Explaining what the measure would fix
Once families felt heard, we helped the district explain clearly how the measure addressed what the incident exposed: outdated buildings, deferred maintenance, underfunded safety systems.
Teachers and health officials as sources
Teachers, health officials, and civic groups helped explain the facts to the community.
Outcome
The measure passed decisively, funding modernization at every district facility. Post-election surveys showed parent trust up 30 percent, and coverage turned majority positive or solution-focused within two months of the incident.
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